{"id":821,"date":"2015-03-16T19:34:46","date_gmt":"2015-03-16T17:34:46","guid":{"rendered":"http:\/\/hatarok-nelkul.com\/ro\/?p=821"},"modified":"2015-03-16T19:34:46","modified_gmt":"2015-03-16T17:34:46","slug":"in-ungaria-inchiderea-magazinelor-in-zilele-de-duminica-va-avea-efect-si-asupra-presei-scrise","status":"publish","type":"post","link":"https:\/\/hatarok-nelkul.com\/ro\/?p=821","title":{"rendered":"\u00cen Ungaria, \u00eenchiderea magazinelor \u00een zilele de duminic\u0103 va avea efect \u015fi asupra presei scrise"},"content":{"rendered":"<figure id=\"attachment_822\" aria-describedby=\"caption-attachment-822\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/hatarok-nelkul.com\/ro\/wp-content\/uploads\/2015\/03\/sorry-760x618.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-822 \" alt=\"sorry-760x618\" src=\"https:\/\/hatarok-nelkul.com\/ro\/wp-content\/uploads\/2015\/03\/sorry-760x618-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-822\" class=\"wp-caption-text\">Sursa:444.hu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u00cen Ungaria, \u00eenchiderea magazinelor \u00een zilele de duminic\u0103 va avea un efect grav \u015fi asupra presei scrise, conform portalul index.hu, citat de cotidianul &#8220;N\u00e9pszabads\u00e1g&#8221;. Sc\u0103derea accentuat\u0103 a tirajelor nu este o chestiune nou\u0103, \u00eens\u0103 din cauza \u00eenchiderii \u00een zilele de duminic\u0103 a hipermarketurilor, v\u00e2nzare ziarelor ar putea s\u0103 scad\u0103 drastic.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <!--more-->Potrivit ultimelor\u00a0 statistici, prezentate de portalul index.hu, cele mai multe ziare au fost cump\u0103rate de popula\u0163ie duminic\u0103, \u00een hipermarketuri, \u00eens\u0103 aceast\u0103 pia\u0163\u0103 a presei scrise va \u00eenceta s\u0103 mai existe din 15 martie. Speciali\u015fti sus\u0163in c\u0103 cea mai mare problem\u0103 const\u0103 \u00een faptul c\u0103 \u00een timp ce compania ungar\u0103 de v\u00e2nzare a presei cu am\u0103nuntul \u201cLapker&#8221; difuza publica\u0163iile \u00een cursul s\u0103pt\u0103m\u00e2nii \u00een 3.200 de localit\u0103\u0163i, dup\u0103 noul program de func\u0163ionare al magazinelor la sf\u00e2r\u015fitul s\u0103pt\u0103m\u00e2nii num\u0103rul punctelor de difuzare a presei va fi mai pu\u0163in de o mie. Astfel, punctele de v\u00e2nzare a presei scrise vor fi accesibile doar la benzin\u0103rii, aeroporturi, porturi \u015fi \u00een magazinele mai mici, de tip intreprinderi familiale. Dar acest tip de magazine nu exist\u0103 \u00een num\u0103r at\u00e2t de mare \u00eenc\u00e2t s\u0103 merite s\u0103 fie difuzat\u0103 \u00een continuare o revist\u0103, cum ar fi, de exemplu, &#8220;Vas\u00e1rnapi Hirek&#8221; (&#8220;\u015etiri de Duminic\u0103&#8221;), publica\u0163ie care apare exclusiv duminica.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Portalul index.hu mai men\u0163ioneaz\u0103 c\u0103 ziarele de duminic\u0103 sunt \u00eentr-un num\u0103r foarte mic, deoarece \u00een Ungaria \u00eenc\u0103 nu s-a format o cultur\u0103 a cititorilor de ziare de duminic\u0103, a\u015fa cum este \u00een prezent \u00een Marea Britanie sau \u00een SUA. Portalul index.hu a realizat o analiz\u0103 fulger cu privire la situa\u0163ia c\u00e2torva reviste. Astfel a aflat c\u0103 la ziarul Blikk opt persoane au fost deja concediate, printre care unii erau redactori la edi\u0163ia de duminic\u0103 a revistei. Directorul Editurii Blikk, Zolt\u00e1n Hornyacsek, a declarat c\u0103 disponobiliz\u0103rile care au avut loc acum erau planificate de anul trecut, de c\u00e2nd au fuzionat companiile Axel Springer \u015fi Ringier. \u00cen opinia lor &#8211; a mai spus directorul &#8211; viitorul nu este at\u00e2t de sumbru, cu toate c\u0103 &#8220;Lapker&#8221; a prognozat deja diminuarea cu 50% a tirajul ziarelor. Redactorul \u015fef al ziarului &#8220;Nemzeti Sport&#8221; (Sportul Na\u0163ional), J\u00f3zsef Buzg\u00f3, a spus c\u0103 angaja\u0163ii nu prea vor fi afecta\u0163i de \u00eenchiderea magazinelor mari \u00een zilele de duminic\u0103, deoarece acest ziar este redactat de acea\u015fi echip\u0103 ca \u015fi celelalte reviste, ba mai mult, sportul este tocmai un gen de ziar care public\u0103 evenimentele care au loc de regul\u0103 la sf\u00e2r\u015fitul s\u0103pt\u0103m\u00e2nii. &#8220;Nemzeti Sport&#8221; va veni \u00een ajutorul cititorilor \u0219i prin prezentarea \u00een paginile ziarului o unei h\u0103r\u0163i unde vor fi indicate punctele de v\u00e2nzare a acestui ziar. De asemenea, se analizeaz\u0103 \u015fi posibilitatea unor alternative, iar \u00een acest sens s-a g\u0103sit deja o solu\u0163ie \u00een jude\u0163ul Baranya, unde\u00a0 cititorii ziarului s-au g\u00e2ndit c\u0103 o posibilitate excelent\u0103 pentru difuzarea ziarului &#8220;Sportul Na\u0163ional&#8221; ar fi barurile, a mai informat J\u00f3zsef Buzg\u00f3. Adjunctul directorului general al Editurii Lapcom, Zolt\u00e1n Gy\u00f6rke a spus c\u0103 vor aborda aceast\u0103 nou\u0103 situa\u0163ie prin eliminarea edi\u0163iei de duminic\u0103 \u015fi nu au \u00een vedere disponibiliz\u0103ri. \u00a0\u00a0\u00a0 Asocia\u0163ia Difuzorilor de Ziare din Ungaria (MLE)\u00a0 a informat printr-o scrisoare Ministerul Economiei Na\u0163inale despre consecin\u0163ele Legii privind programul de func\u0163ionare al magazinelor mari asupra industriei presei. Potrivit unui sondaj realizat de MLE, 39% din cump\u0103r\u0103torii unor produse de pres\u0103 cump\u0103r\u0103 \u015fi duminic\u0103 un ziar sau o revist\u0103, iar 22% ar renun\u0163a cu certitudine de ziarele de duminic\u0103 pe care le cump\u0103ra de regul\u0103 din cauza programului de duminic\u0103 al magazinelor.<\/p>\n<p style=\"text-align: justify;\">Traducerea: P\u00e9terffy T\u00fcnde<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen Ungaria, \u00eenchiderea magazinelor \u00een zilele de duminic\u0103 va avea un efect grav \u015fi asupra presei scrise, conform portalul index.hu, citat de cotidianul <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","hentry","category-fara-categorie"],"_links":{"self":[{"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/posts\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=821"}],"version-history":[{"count":1,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":823,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=\/wp\/v2\/posts\/821\/revisions\/823"}],"wp:attachment":[{"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatarok-nelkul.com\/ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}